NBA 2-K20 Now Has Ads That You Can't Skip

Like previous installments, NBA 2K20 on PS4, Xbox One, PC, and Nintendo Switch has unskippable ads, which seem to have only recently been added into the game. As you may know, the series has been adding ads that you can't skip over the past few installments, but it was unclear if they would return in NBA 2K20 after considerable attention was brought to the practice in NBA 2K19. That said, perhaps unsurprisingly, Visual Concepts and 2K haven't made any changes to the controversial feature, other than perhaps holding them until after reviews are live.

Unskippable ads are commonplace in mobile games and even some free-to-play titles, but it's rare to see them in games that have a buy-in upfront, especially a premium $60 game. However, over the years these have been able to fly under the radar because they are buried underneath horrible monetization across the board.

The latest installment in 2K Games’ annual basketball series, NBA 2K20, managed to attract some of the most controversy of any game this year back when it came out in September. That’s due to the presence of microtransactions that many feel are so aggressive they effectively turn NBA 2K20 into a casino game with basketball elements. People have been far from pleased with 2K’s money-making strategies, so it’s unlikely that the game’s latest addition will be well received.

Back in July, 2K caught a fair deal of flak when it added a feature to last year’s NBA 2K19 that no one asked for: in-game ads that couldn’t be skipped. The backlash was large enough that many hoped 2K would take it to heart and learn its lesson about not putting stuff like that in a AAA game. Alas, it turns out 2K learned a different lesson, because players are reporting that unskippable ads have now made their way into NBA 2K20 as well.

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